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On the online news portal Vijesti, you can read the story of our company, EatFruit Invest, as presented by its founder, Milan Mačvan. In addition to introducing the company, Milan Mačvan announced his participation in the Western Balkans 2030 conference, which will take place on November 5 and 6, 2026, in Budva, Montenegro. During the conference, he will present EatFruit Invest, highlight its potential, and explore investment opportunities, with the aim of showcasing the opportunities the company offers to investors and its potential for future growth.

On Tuesday, September 1, 2026, Milan Mačvan, founder of EatFruit Invest, appeared as a guest on B92 television’s show „Želim da ti kažem” (“I Want to Tell You”). During the interview, Milan had the opportunity to introduce viewers to the work of EatFruit Invest. He discussed how the company was founded, the idea behind its establishment, the products it currently offers, the cultivation process, as well as the available investment opportunities and ways to invest in these products.

In the latest issue of CorD Magazine, Milan Mačvan, Owner & CEO of EatFruit d.o.o., discusses EatFruit’s vision of transforming agriculture into a transparent and attractive investment model. He shares his perspective on technology, AI, precision farming, attracting international capital, expanding the model to other producers, and EatFruit’s ambition to become Serbia’s largest fruit producer by 2030.

Gost iz Srbije u ovoj epizodi podkasta! Milan Mačvan, u novoj ulozi: kako poslednjih nekoliko godina radi na svom projektu EatFruit Invest želeo je da ga prestavi i našim ljudima u SAD. Neizbežna priča o košarci, reprezentaciji i bivšim saigračima, treneru Vujoševiċu, a posle i o biznisu. Kako je ušao u celu priču o poljoprivrednoj platformi, kako se snalazi posle aktivnog bavljenja sportom, od koga uči o biznisu. Objasnio je i kako svi mogu da zarade, ulože i koliko treba da se prihod od lešnika i krušaka vrati!

O epizodi Milan Mačvan je bivši reprezentativac Srbije i profesionalni košarkaš koji je karijeru završio u Japanu, a potom se posvetio poljoprivredi i izgradio kompaniju za uzgoj lešnika i voća. U 208. epizodi Biznis Priča, Milan objašnjava kako je od sportiste koji nije znao da popuni uplatnicu izgradio inovativan model ulaganja u zasade lešnika.

Posle sportske karijere, košarkaš Milan Mačvan se posvetio u potpunosti poljoprivredi u kojoj bezrezervno vidi budućnost. U tom svojstvu je postao direktor i osnivač firme „Mačvan“ d.o.o. koja se aktivno i uspešno bavi voćarstvom.

Kada sportisti završe karijeru, najčešće ostaju u sistemu koji najbolje poznaju i to kroz trenerski posao, rad u sportskim organizacijama ili različite uloge u sportskom menadžmentu.

Macvan, the surname that was once on Serbia’s national basketball team captain's jersey, is now the brand name of new berry farms. The Olympic silver medallist and captain of Serbia’s national basketball team, Milan Macvan retired from the sport to take up hazelnut, raspberry, pear and cherry farming.

Postoji nešto gotovo simbolično u tome da Milan Mačvan, čovek koji je karijeru gradio na parketima širom Evrope, danas svoju energiju usmerava ka zemlji – doslovno. Dok mnogi bivši sportisti ostaju u svetu koji poznaju, Mačvan je izabrao put koji traži drugačiju vrstu strpljenja, znanja i vere: poljoprivredu.
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